The Knowledge Project

The Knowledge Project

Shane Parrish

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Episode (200)

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31
Why Everyone Is Wrong About AI (Including You) | Benedict Evans

Why Everyone Is Wrong About AI (Including You) | Benedict Evans

Sep 02, 2025

Benedict Evans has been calling tech shifts for decades. Now he says forget the hype: AI isn't the new electricity. It's the biggest change since the iPhone, and that's plenty big enough. We talk abo...

32
Small Town Billionaire: How John Bragg Built 3 Empires [Outliers]

Small Town Billionaire: How John Bragg Built 3 Empires [Outliers]

Aug 26, 2025

One man controls half the world's wild blueberries, built North America's largest private telecom, and did it all without ever leaving his hometown of 1,100 people. In this episode, we decode the cou...

33
The Science of Lasting Love with Dr. Sue Johnson

The Science of Lasting Love with Dr. Sue Johnson

Aug 19, 2025

This conversation will change how you handle your relationship starting tonight. The late Dr. Sue Johnson basically gave me a cheat code for relationships that not only last but amplify. She breaks d...

34
Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos  [Outliers]

Sol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers]

Aug 12, 2025

The most influential retailer you’ve never heard of. How Sol Price invented the warehouse club and a philosophy that still runs Costco and Amazon. Have you ever wondered why you can still buy a hot d...

35
Ryan Petersen: Building Flexport

Ryan Petersen: Building Flexport

Aug 05, 2025

Build the system behind the system. Flexport founder Ryan Petersen shows how to turn messy, multi‑party operations into a simple, scalable system that compounds growth without sacrificing trust. He e...

36
Katharine Graham: The Woman Who Took Down a President [Outliers]

Katharine Graham: The Woman Who Took Down a President [Outliers]

Jul 29, 2025

When Katharine Graham took over the Washington Post in 1963, she was a shy socialite who'd never run anything. By retirement, she'd taken down a president, ended the most violent strike in a generatio...

37
Daniel Kahneman: Algorithms Make Better Decisions Than You

Daniel Kahneman: Algorithms Make Better Decisions Than You

Jul 22, 2025

Daniel Kahneman won the Nobel Prize for proving we're not as rational as we think. In this timeless conversation we discuss how to think clearly in a world full of noise, the invisible forces that clo...

38
Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers]

Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers]

Jul 15, 2025

They weren’t employees. They were partners. Les Schwab didn’t build a company. He built a culture. This episode reveals how one small-town tire dealer scaled to $3 billion by turning customers into ...

39
Harley Finkelstein: You Must Requalify for Your Role, Every Year

Harley Finkelstein: You Must Requalify for Your Role, Every Year

Jul 08, 2025

Shopify’s Harley Finkelstein reveals the one standard that actually scales your career and your family. Harley shares why stepping down as COO was his hardest choice, the family motto that guides his...

40
Jimmy Pattison: Building a $16B Empire Without Connections, Capital, or Credentials [Outliers]

Jimmy Pattison: Building a $16B Empire Without Connections, Capital, or Credentials [Outliers]

Jul 01, 2025

Jimmy Pattison still runs his $16 billion empire personally at 96 years old. He’s built The Pattison Group over the last 63 years without outside capital or a college degree. He owns 100% of car deal...

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