Little Happier: A Surprising and Subtle Way to Change Your Habits: Consider Texas

Gretchen Rubin / The Onward Project

15 September 2025

Texas’s extremely successful anti-littering campaign illustrates an important principle about habit change: Sometimes changing our habits requires us first to change our identity. Get in touch: podcast@gretchenrubin.com Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happier app. Find the transcript for this episode on the episode details page in the Apple Podcasts app.  See omnystudio.com/listener for privacy information.