Episode (117)
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How Small Companies Compete with — and Beat — Big Ones
May 24, 2023In an era driven by network effects, smaller players struggle to compete against bigger platforms. The trick to gaining ground on a much larger rival, says Harvard Business School professor Felix Ober...
The Head of Cirque du Soleil on Creativity and Strategy
May 17, 2023“Creativity has to be at the forefront because if you don't do that, then one day you will wake up and you will discover that your competitor has an edge on you,” says Cirque du Soleil executive vice ...
Setting a Corporate Strategy for Social Good
May 10, 2023From corporate social responsibility to ESG, an increasing number of for-profit organizations are pursuing positive social impact. But to “do well by doing good,” Jacob Harold (cofounder of Candid; fo...
The Difference Between a Plan and a Strategy
May 03, 2023Planning is comforting but it’s a terrible way to make strategy, says Roger Martin, former dean of the Rotman School of Management at the University of Toronto. In contrast, setting strategy should pu...
Align Your Sales Team with Your Strategy
May 03, 2023Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor Frank Cespedes argues. After all, the engine of many businesses is a strong sales co...
Is a Subscription Model Right for Your Business?
May 03, 2023Subscriptions aren’t new – the business model dates back to trade guilds in the 12th century. But Robbie Kellman Baxter, an expert on the business of subscriptions, says with new billing platforms, re...
How to Build a Better Pricing Strategy
May 01, 2023With rapidly changing markets and emerging technologies, setting the right price is harder than ever. But pricing strategy consultant Rafi Mohammed tells former HBR IdeaCast host Sarah Green Carmichae...