Jermaine Dupri on the art of making a hit | On the Spot

TED

26 February 2026

Legendary music producer Jermaine Dupri pulls back the curtain on how hit songs really get made in TED’s rapid-fire Q&A format, “On the Spot.” Answering a stream of unexpected questions, he covers what makes a good hook, why he doesn’t chase “cool,” how he helped build Atlanta’s sound and more. Learn more about our flagship conference happening this April at attend.ted.com/podcast Hosted on Acast. See acast.com/privacy for more information.