Jan. 30, 2026 | Tesla-SpaceX merger talk; car buyer satisfaction

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Jan. 30, 2026 | Tesla-SpaceX merger talk; car buyer satisfaction

Automotive News

30 January 2026

Elon Musk is weighing a potential SpaceX-Tesla merger ahead of a planned public offering that could raise $50 billion. Minivans roar back with 20 percent U.S. sales growth as consumers trade down from pricier SUVs. Plus, Cox Automotive’s Jessica Stafford discusses why car buyer satisfaction hit a record 76 percent — driven by digital tools, connected buying processes and omni-channel experiences.