When your “mind’s eye” is blank: Understanding aphantasia, with Joel Pearson, PhD

American Psychological Association

28 January 2026

People with aphantasia can’t visualize images in their mind’s eye. Ask them to picture an apple and they see a blank screen. Aphantasia researcher Joel Pearson, PhD, discusses how scientists are developing new methods to measure aphantasia beyond self-reports; how aphantasia may affect people’s memory and emotions; the link between aphantasia and creativity; the opposite condition of hyperphantasia, or extraordinarily vivid mental imagery; and what these differences in our internal mental experiences can teach us about consciousness and neurodiversity. Learn more about your ad choices. Visit megaphone.fm/adchoices