Bloomberg
26 January 2026
When French President Emmanuel Macron walked out onto a Davos stage sporting a pair of reflective blue aviator sunglasses, Stefano Fulchir, the CEO of iVision Tech SpA, did a double take. Almost immediately, orders starting pouring in for Macron’s frames, the brand’s Doublé or Laminé aviators that retail for €659. The attention on the sunglasses garnered almost as much commentary as Macron’s speech in which he blasted US trade policy.The French president wore the sunglasses after having what he termed a benign but unsightly issue, about which he joked last week in France. A spokesman for Macron confirmed the glasses were part of Henry Jullien’s brand.Stefano discusses the sudden sales boom for the high-end eyewear, and the family-owned company's growth plans. He speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily. See omnystudio.com/listener for privacy information.
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