Can Nike Make Its Shoes Cool Again?

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Can Nike Make Its Shoes Cool Again?

The Wall Street Journal & Spotify Studios

18 November 2025

After five quarters of lagging sales and a sluggish stock price, Nike CEO Elliott Hill is trying to turn things around. WSJ’s Inti Pacheco spoke with Hill to discuss Nike's return to its roots and plans for future innovation. Ryan Knutson hosts. Further Listening: - The Missteps That Led Nike Off Course - Made in America? Shoe Companies Already Tried That. Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices