The Billionaire, the Billboards and the Star of the Worst Ad in Sports History (PTFO Vault)

The Athletic

22 July 2025

The viral commercial has a mysteriously simple message: sportsmanship. The child actor has gotten dunked on by NBA Twitter for more than a decade. Correspondent Zach Schwartz untangles a web from Madison Avenue to the Supreme Court to Damian Lillard, in search of a boy named Alex — and the meaning of perseverance. (This episode originally aired January 7, 2025.) • Subscribe to Pablo's Substack for exclusive access, documents and invites https://pablo.show/ Hosted on Acast. See acast.com/privacy for more information.