From social media stardom to vintage resale, Rarify's founders are building a new kind of design brand

Business of Home, Dennis Scully

28 July 2025

Jeremy Bilotti and David Rosenwasser met at Cornell’s architecture school and bonded instantly over their shared love of modernist design. Over the past 10 years, they’ve built Rarify into a unique and multifaceted company, one that combines vintage resale, e-commerce, a contract furniture dealership, and a retail store in Philadelphia—not to mention a popular Instagram account that draws millions of views for its deep dives into the past, present and future of great furniture. On this episode of the podcast, Bilotti and Rosenwasser tell host Dennis Scully how a $120,000 sale to a collector in the Philippines gave them the seed money to get started, why they’re looking to break up what they call the “commercial furniture mafia,” and why their ultimate ambition is to take what Knoll was in 1948 and remake it for the modern day.  This episode is sponsored by Loloi LINKS Rarify Dennis Scully Business of Home