How to Prepare For—and Lead Through—a Crisis

Harvard Business Review

26 March 2025

Over her career, Simmons University President Lynn Perry Wooten has studied crisis leadership and managing uncertainty. Her most recent book, The Prepared Leader, breaks down successful strategies for navigating crises—whether it’s a pandemic or a viral customer complaint. She taught leaders how to deal with these predicaments during a masterclass at HBR’s Future of Business Conference in 2023.