37. Can Fear Be Good Medicine?

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37. Can Fear Be Good Medicine?

Freakonomics Radio + Stitcher

13 May 2022

Fear is a popular tool in public health campaigns. But is it an effective one? Bapu Jena discusses new research on whether we can — and should — scare people into being healthier. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.