HBR On Strategy

AptDeco, a peer-to-peer marketplace for used furniture, launched in New York City in 2014. Despite its complexity and high costs, the company grew quickly. Co-founders Reham Fagiri and Kalam Dennis co...

Some managers develop strategy by focusing on problems in the present, and that’s especially true during a crisis. But Mark Johnson, co-founder of the innovation consulting firm Innosight, argues that...

Is your company’s existing growth formula finally reaching its limit? Bain & Company partner Chris Zook says you may need to redefine your core business if you want to power new growth. Zook was co-he...

Many people aspire to entrepreneurship. But Bill Aulet, who has advised founders for decades, warns that it remains a high-risk endeavor. Aulet is a professor of entrepreneurship at the Sloan School o...

The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. In 2024, the average 30-second Super Bowl ad cost $7 million —and that...

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the soci...

More and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a big downside. Marco Bertini, a marketing professor at Esade Business School in Barcelona, says ...

In 2010, Japan’s largest e-commerce platform Rakuten was rapidly expanding into global markets when CEO Hiroshi Mikitani made a surprising announcement: Rakuten’s internal language would be changing t...

Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail. That’s because new ventures and corporate initiatives alike must su...

What do LEGO, GoPro, and CarMax have in common? Wharton professor David Robertson says they all have a similar strategy for growth that involves building families of complementary innovations around a...